Case Study: U.S. Kids Golf Foundation
The Situation
The U.S. Kids Golf Foundation has been operating as a non-profit foundation since 2001. The Foundation was formed by U.S. Kids Golf, LLC and has been self-funded by revenues from local tours, regional championships, international championships and the U.S. Kids Golf World & World Teen Championships. Growth and expansion of the Foundation required outside corporate sponsorships and the development of new business opportunities.
The Opportunity
It was imperative to develop a series of strategic corporate alliances and partnerships to increase revenues for the Foundation for the future. Additional revenues will allow for the expansion of the Foundation’s global reach, increases for headquarters and field staff and the opportunities to enhance the existing tournaments and championships.
The Solution
Tarheel Communications Solutions developed a new business strategy plan to include targeted alliance partners from specific business categories, including automotive, travel, beverage, shipping, telecommunications and golf-centric companies. Development of presentation material and identification of corporate contacts have led to the creation of several supporting sponsorships for the foundation and its championships, including past and current relationships with ClubCar, Enterprise Rent-a-Car, Coca-Cola, Honda, Verizon, FedEx and ShipSticks.