Case Study: Festival D’Avion
The Situation
Tarheel Communications Solutions, LLC has been operating a family-owned marketing and event agency in Pinehurst, North Carolina for over 10 years. We have a maintained a wide range of “Best in Class” clients and managed events for Pinehurst Resort, U.S. Kids Golf, The Village of Pinehurst, Moore County Airport, Pinehurst Concours d’Elegance and the National College Alumni Team Championship.
The Opportunity
Find a way to expand the existing operations of Tarheel Communications and increase revenues without jeopardizing the current business relationships for the agency. Additional revenues will allow for additional staff support and the development of new business relationships and owned events for the company.
The Solution
Create a new partnered agency that is focus on developing and operating innovative and owned events. Tarheel Festivals, LLC, connects with the existing Tarheel Communications brand, but allows for partnered agency support, increasing staff and financial resources for the company. The first owned event, The Festival D’Avion, a celebration of freedom and flight, was held at the Moore County Airport in April, 2018, and resulted in a highly successful niche event for the community. The Festival D’Avion has become an annual event, and additional unique events are being developed by Tarheel Festivals, LLC, for the future.