Making Lemonade

In the minds of many pandemic-weary folks, who have been couped up in their homes for what seems like months-going-on-decades, DIY (do it yourself) projects found on sites like YouTube have become an obsession.  Teaching yourself to repurpose has become a “thing.”

Disclaimer: you will NOT find a Tarheel Communications DIY listing on YouTube. 

BUT, we, like other businesses, have learned to “repurpose” ourselves and make a sort of lemonade when there have been no lemons readily available.

Instead of doing two and/or three-day events that sell tickets, draw large crowds and give folks in our area a quality product, our detail-driven group has written speeches. And dealt with local, state and national health department rules when necessary.  And planned noteworthy honors.

We have designed logos, shot video and done the most socially distanced interviews imaginable to add a beautifully human angle to a new school made of brick and mortar. 

We have celebrated the grandest of re-openings of a healthy-menu restaurant which was forced to close temporarily because of COVID-19.  The details of that half-day event revolved around a parking lot full of folks from a local gym who did several distanced, masked “classes” in front of a set of locked doors.  The music blasted.  Obviously, it was great to be outside, even in a parking lot.

We have done a LOT of writing.  When folks can’t gather safely, communication is still a viable way of getting the word out.  We have planned feverishly for large events—only to be canceled two and three times.  We have rolled with every punch sent our way.  We have tried to cushion every bump in the road.

Just like the segment of the population that has resorted to doing it themselves, we have too.  We’ve had to.  Most folks in our business have also.  So far, knock on that piece of repurposed wood, the ideas, new directions and creativity have made us resilient. 

And more determined that ever to make lemonade from whatever lemons you bring our way.

 -NPS